Objective: Show the public how Adidas is present in their daily lives, in clothes, shoes, t-shirts and other accessories. With this, it was thought to bring different characters practicing different exercises, using Adidas clothes and accessories. Furthermore, there is the memory caused by viewing this campaign, as it will be placed in out-of-home media. As a complement to the main campaign, there will be the distribution of sticker cards at the region's main sporting events, accompanied by a filter with stickers for people there to use and tag the brand on social media.
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